Drive customers from their screens to stores

Customer Engagement & Experience

The future for customer engagement is a combination of physical, tech, and human connection. As technology advances and the pool of data available expands, the goal is not to remove humans from the equation but to empower them with digital capabilities that allow a greater degree of customer experience.

 

Create more effective marketing campaigns, engaging signage, promotions, and customer experiences. Through quality data, the online and offline worlds can truly be integrated for unprecedented customer experience.

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Merge the physical and digital worlds

Customer Insights & Intelligence
The future for high-touch customer experience is intelligence. Understand customer preferences and disrupt by providing a superior experience, for which people are prepared to pay.

 

Food and leisure activities are naturally enticing because they invite emotions that can only be fulfilled in the real world.  Customers want to connect with brands and products in a traditional physical way too, but that does not mean leaving their digital savviness at the door. Uniting data from online to offline is essential in a world where customers switch between channels.

PHYGITAL is the answer
  • Holistic physical and digital experience across the entire customer journey
  • Customized engagement and personalized deals for customers
  • digitally- enhanced experiential stores
  • Advanced AI-based platform to create customer microsegments
  • VR powered Gamification
  • Predictive intelligence & Real-time forecasting
  • Predictive analysis of social media profiles of customers for targeted marketing
  • Predictive behavioral analysis and forecasting
  • Micro-Segmentation based Digital Marketing
Phygital Strategy

Customer Experience & loyalty has never been tougher to attain thanks to the increase of choice driven by e-commerce, but little can compare to human engagement. Customer experience can save your day, so physical stores that can adopt digital quickly thrives. PHYGITAL is the name of the game.

Integrate the following into one Phygital strategy
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Block-chain based loyalty program

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Reward points & Tiers

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Digital Marketplace

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Ship-from-store

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‘click & pick’ from store

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Customer centric app and Social media listening and engagement